Monday, December 28, 2009

Moms Using Bing?

Maybe I am just fascinated by the crazy commercials for Bing... afterall I spent 30 years working in advertising.

But, from my experience so far, I'm digging Bing for moms.

First of all, since I don't know of any mom who ever complained of having too much time on their hands, the fact that Bing gives you additional considerations (to make my life easier) to search for after you've put in your keywords is pretty ingenius.

I think the "look and feel" of Bing is far better than Google.




But I guess the question is, why did Microsoft do it? I read somewhere on a "google search" that Microsoft investing in search engines because hey conductes research with searchers and came out with the following facts:

-72% said that search results are too disorganized
-66% said that they allow search engines to make decisions
-50% said that the results fail to meet their needs


Do you think Google users were really left disatisfied?

Ok, replacing the name Live Search with Bing definitely is much cooler, especially when you're competing with the likes of Google for brand recognition.

I'd love to know if Bing has done any usability studies with moms?

Friday, October 23, 2009

LAW OF ATTRACTION: Now I get it.

I had read about this notion of the "Law of Attraction" but truly I can never say that it entered into my life until some January 15th of this year, the shared birthday with Martin Luther King who also had a dream. Having launched MyWorkButterfly at the home of Philanthropist of the Year, Malaak Compton-Rock, wife to Chris Rock, who believed in our mission, we new we were in for an exciting journey. Now Kathie Lee Gifford's on our journey, and so is Jill Zarin, Josie Bissett, Emme, Liz Lange, Dana Buchman, Dina Manzo, Nicole Richie, and many other incredible Celebrity and hi-profile moms. These mothers all stand behind our mission to help mothers today who are facing a huge struggle by no longer having the luxury to stay-at-home.

MyWorkButterfly provides a safe haven - a community - with free resources such as a career coach, psychotherapist and a national job board (with over 10,000 posts), plus experts in Elder Care, Child Care, Work/Life, Parenting, Money, Health, Fitness, Nutrition, Green, Relationships, Travel and more. We've attract in hundreds of like-minded Entrepreneur, Work-At-Home and Single Moms, as well as many other groups.

Almost every week, and some cases every day, I literally say something out loud that I want to happen, and magically, it happens. Its eery at times and although I question how these "miracles" as I call them keeping happening, I believe in my heart because on this special day in January I made a decision in my life to focus my energies to helping to empower as many moms as possible, all these things that I've asked for, keep coming my way. I was told by someone who studied the "Law of Attraction" that this is because I am asking for these things that they are coming my way. While I think that this is true, couple this with the fact that "when you give, you get so much more." It was only when I focused my passion to helping others that these incredible opportunities keep coming to me. Without the "Law of Attraction" I feel confident that my partner, Bradi Nathan and I would never have come so far in such a short period of time. And truly, there are so many mothers who we've met on our journey who are very spiritual and we believe this is more of a movement. Truly!

Just yesterday, I was walking into a MyWorkButterfly "Transformation" event - our first LIVE event held in New Jersey - and just inches from the door a beautiful gold/black butterfly sweeps off a plant and hits me squarely in the face.

Talk about attraction!

Monday, September 21, 2009

NICK LACHEY: Win A DREAM DATE!

Want to win a date with Nick Lachey??

Go to MyWorkButterfly.com, a social network to help moms return to work and working moms trying to manage it all...

LIVE AUCTION:
September 21, 10pm (est) - October 1st.
Benefits VH1 Save The Music.
Made Possible by MyWorkButterfly.com

Questions?? Email Terry Starr, tstarr@myworkbutterfly.com or Bradi Nathan, bnathan@myworkbutterfly.com

Tuesday, July 28, 2009

Emme, "More To Love"


Tonight I was blown away when watching new show "More To Love" hosted by none other than beautiful Butterfly Mom and Plus Size Supermodel, emme.

I've had the pleasure of meeting Emme at Malaak and Chris Rock's home at the launch of MyWorkButterfly. Although I had seen emme for years on television, what struck me in meeting her in person was not only her outer beauty, but her inner strength and tranquility.

So, tonight, even though I was invited to share in the celebration at a local gathering near her home, after putting in a very long day, I had to turn on the TV and watch. I thought it was going to be great...but it was better than great.

At first, I was struck (and I mean hard) by the women who one-by-one shared their stories with the audience. My heart felt so heavy on my chest whilst I listened intently to what society had decided for them would be most, not all, of their fates. One mentioned never having been on a date for fear that it would just be a cruel joke -- that they didn't really want to go out with her. While another said that they were happy with who they were, but couldn't find a man willing to even give them the chance to get to know who she was from the inside.

My heart was bleeding for them. Regardless of being married to a very loving husband who no matter what I weigh (depends on the time of year & stress level) thinks I am gorgeous, I can so relate to the feelings that were shared by many of these women, "I bet he'd rather have the skinny one." So sad.

As the show progressed, I found myself in a happier place because the interaction between the Bachelor and the women was beyond touching. One I believe never even held a man's hand.

So I say, thank g-d for emme, the queen of positive body image and feeling good about your size, shape, style, etc. It's time society took a look in the mirror. If the average size woman in America is a size 14, why must we be a 2? or god forbid a 4?

Can't we be more forgiving. Doesn't brains matter? Doesn't being caring mean anything? Doesn't saving a life or donating your time account for something in this country. Really. Think about it.

Terry Starr
Co-Founder
MyWorkButterfly

Friday, June 12, 2009

Malaak Compton Rock, Host, Triple Negative Breast Cancer Fundraiser with Guest Speaker Soledad O'Brien


Last night, co-founders of MyWorkButterfly attended a fundraiser hosted by supporter of MyWorkButterfly, the brilliant Malaak Compton-Rock. There were close to 500 people who gathered together in support of this important cause. Soledad O'Brien capped off the night speaking to all those who had joined together in memory of Nancy Block-Zenna. We learned that Nancy, afflicted by the disease, died just 2 1/2 years after diagnosis. Her only wish was for a foundation to raise money to aid in the research of this deadly disease. Malaak shared that "Nancy would be happy to know what this foundation has accomplished in a short time."

It was announced by Malaak that Breast Cancer Groups “Teamed Up” with $6.4 Million Grant to Advance Promising Treatments for Aggressive, Triple Negative Breast Cancer Unprecedented Partnership between the Triple Negative Breast Cancer Foundation and Susan G. Komen for the Cure® will Fund Collaborative Team at University of Alabama at Birmingham. * Funds raised by the Triple Negative Breast Cancer Foundation(TNBCF) will be used to jump start a promising $6.4 million dollar research project at the University of Alabama at Birmingham Comprehensive Cancer Center. The unprecedented Susan G. Komen for the Cure Promise Grant co‐funded by the Triple Negative Breast Cancer Foundation marks the first time that Komen for the Cure has collaborated with another non-profit organization to fund national research, and will be the largest single grant to date focused on triple negative disease – an aggressive subtype of breast cancer that doesn’t respond to targeted therapies that have been found to be effective in other forms of breast cancer. The grant to the University of Alabama will go to a team of researchers that has shown in early (pre‐clinical) studies that an antibody (drug) they have developed might be an effective targeted therapy for triple negative tumors. The five‐year Komen/TNBCF grant will fund a series of experiments that bring together a unique team of medical oncologists, basic researchers, pathologists, imaging specialists, and patient advocates, who will look at the biology behind how this antibody helps kill triple negative tumors and how it might be used for patients in the clinic.

We were excited to see many familiar faces such as Allison, Sharon, Jennifer and Andrea from TNBC, Lisa Monfried from Lemon and Dierdre from 201 Magazine. We were happy to see MyWorkButterfly's very own Laura Yurica.

MyWorkButterfly co-founders Terry Starr and Bradi Nathan were glad to be a part of this important evening.

Congrats Malaak and the entire TNBC team!

* Press Release, TNBC, 4.29.09